One way to increase your referral base is to reach out to those specialists who would have a huge supply of your ideal client. For example, if your ideal client consists of female executives, then you may want to reach out to dermatologists and fitness centers. Stress is typical amongst this population and stressed individuals may seek out a dermatologist to address stress related acne. Moreover, fitness centers will also have a great deal of stressed clientele seeking to relieve their stress via exercise. Get to know the "gatekeepers" at these places, offer to bring bagels and coffee in exchange for speaking with the manager, doctor, staff, etc. Offer to provide a free class on mindfulness or relaxation techniques at local fitness centers as well. Think out of the box and direct your marketing efforts to those "ideal clients" you seek! Check out this calling script template for assistance.
